A bio headshot of Matthew Craggs - Niagara video producer and digital media specialist

Hi. I’m Matt. What is it that I do, exactly?

I use the media of videos, photos, animation and social media to help people connect. Whether you have something to sell, or just have a message that you want to get out into the world, it begins by building a relationship between you and your audience. I use digital media to help establish that relationship, cultivate it, and ultimately motivate your audience to do something.

The best part? Nowadays, the playing field is level. The person with a phone has as much chance of crafting an audience as I did with my first $10,000 camera. It's all about solid strategy, identifying opportunities, and a willingness to avoid that big middle part of the bell curve. And I think that's what I do pretty well. 

I am currently proud to be part of the Digital Media team at Niagara College, where I have the privilege of producing work that inspires an audience to become the version of themselves that they want to be.

In the past, I created content for e-commerce brands, and consequently know too much about turntable distortion.

On a personal level, I am: a dad. Husband. A resident of Niagara. A fan of all art because I understand how vulnerable you have to be to put art into the world. A person who is interested in what your passion is. A provider of caveats. A Brock University Film Studies grad. I have seen every episode of Frasier 37 times. I love jazz. I love rap. I love jazz-rap.

Nice to meet you. Talk to me.