Home Audio Educational Videos

Who knew that 600,000 people want to watch a video about wiring your speaker? My mission at Fluance was to build brand awareness and drive traffic to the brand site by creating helpful content.

In short, the process went something like this:

• Identify common brand-agnostic pain points and queries from the target audience using keyword research.

• Create videos that offer solutions to those questions, taking care to simplify the information as much as possible.

• Produce the video and distribute the content through YouTube and the company’s owned social channels.

The result? Increased brand awareness and a significant boost in audience engagement.